Recommendation Notifications
Update Notifications
For a more detailed look into notification design, check out our beginner guide to web push notifications.
In it, we cover all the essentials including how to support web notifications and how you can tap into the APIs of popular web browsers like FireFox, Opera, Chrome, and Edge.
12 Best Practices for Successful Web Push Campaigns
Use these strategies to design and implement web push notifications that net you the highest conversion rates.
You can also take a quick peek at our amazing collection of web push notification examples before coming back to this article when you’re ready to craft your own push campaign.
1. Don’t Send Duplicate Messages
If you have a mobile app, avoid sending web push to users who already have app push notifications enabled on their smartphones.
Split your notifications between app and browser notifications or stick to a single option.
Sending duplicate messages carries the risk of irritating your customers which might lead to them blocking browser notifications or uninstalling your app.
2. Ask for Permission Later
Instead of asking for permission to send notifications on the first website visit, wait a little longer.
Let your potential subscriber visit a few of your pages to see lebanon mobile phone numbers database if they like what you have to offer.
If you have blog content, wait until they’re halfway through reading one of your articles before initiating a permission request.
3. Customize Your Opt-in Prompt
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Create a friendly message that pops up right before the prompt to describe what kind of notifications you’d like to share.
This is your subscriber pitch. Show value by describing how they’ll benefit from receiving regular push notifications.
List out the kind of messages you believe they’d be happy to receive, like new arrival alerts, special offers, tracking info, news updates, etc.
4. Segment Your Audience
There is no such thing as a one-size-fits-all message. Subdivide your audience into segments based on demographics, personal interests, and shopping habits.
Track web page visits and aggregate
Then send targeted push campaigns to your customer segments to maximize conversions.
5. Personalize Your Messages
Include your customer’s first name and address them directly as if you were having a one-to-one conversation.
