As usual I would say that there is no rule, it all depends on your strategy . We all hate a mailbox full of advertising that does not concern us, but in the middle of all this pile, we want to keep the letter from the gardening store that offers €10 on my next purchase. That's good, the neighbor who was supposed to water my plants during my vacation does not have a green thumb... in short, I will go to the store with my €10 voucher to add some color to my balcony.
According to the SNCD (National Union of Direct Communication), the number of emails sent in 2017 increased by 2.13%. Despite this relative increase, the number of commercial emails received per day and per Internet user fell to 7.06 (-6.37% compared to 2016).
This study is interesting because it highlights the strategy of marketers: continue to make more newsletters, but better targeted.
The message and the periodicity
As you can see, the important thing is not the quantity but the quality of your message and the interest it arouses in the Internet user.
It is very important to have a strategy for sending your newsletters. It must be part of the overall communication strategy and the commercial strategy of your company (yes, you have noticed I like strategies).
You must define in advance what you are going to say buy denmark telemarketing data in your newsletter. If we return to the offline world: you have a blank sheet of paper, you are going to write a letter to your customers or prospects... to tell them what? First think about the message, it is the basis of communication. An email that is not interesting for your recipient will quickly end up in the trash, with the possibility of indicating you as SPAM or that your customer unsubscribes from your list.
For example, you decide to make a newsletter because you want to regularly inform your customers about the news in your store. You have defined your main message, then you must define the frequency. Do you have news every week? Every quarter? Once a year?
The message you want to convey will help you define a sending frequency. There is no rule, but don't send a mailing for nothing, just because you have decided to send three emails per week. A daily newspaper could send a selection of articles every morning, some e-commerce sites communicate on the daily discounts and a graphic designer could share his creations every two months. The content must be thought out with the frequency of sending your newsletter(s).
