Site Status Audit Each project is free brazil number for whatsapp unique, so at the start it is necessary to understand how the approach of a specific clinic differs from similar ones. This will allow you to identify growth points and highlight the strengths of the institution. In our company, such analysis is carried out according to a detailed checklist, which includes the following blocks: technical audit. The page loading speed is checked, the code is examined for errors, and other parameters are analyzed; performance evaluation. Key SEO indicators are taken into account; usability audit. User experience is of great importance for the development of an online project, so our specialists test how convenient it is to perform actions on the site; content analysis. It is important to what extent it meets the requirements of search algorithms and the expectations of the target audience; audit of the project's link profile.
Competitor assessment Successful promotion of a dental clinic website is impossible without understanding how competitors work. This stage is necessary to highlight the company's advantages and determine what to focus on. Competitor assessment should include the following parameters: age of competitors' website domains; traffic to the web resource and its quality indicators; research into the keys that competitors are using; analysis of the structure of web resources; study of link mass. The results of this analysis will form the basis of your SEO strategy. Creating a promotion strategy Preparing an individual SEO strategy allows you to plan the step-by-step promotion of a dental clinic website and then monitor the results. When developing a strategy, the characteristics of the target audience are taken into account and the following is determined: project goals (it is advisable to set specific, achievable tasks); methods for achieving these goals; budget.
