Is the goal to acquire potential customers?

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The three media that connect companies and users on the marketing stage and attract customers are called triple media. Owned media is one of the triple media, and the interaction between each of the three media makes for smooth marketing activities and successful customer acquisition.



Relationship between the triple media

The triple media is south korea cell phone number list classified into "paid media," in which advertising is carried out at a cost; "owned media," in which the company controls the advertising content; and "earned media," which is media provided by third parties such as social media and word of mouth.

The three media mentioned above are very different in the way they are made, the creators and senders, and the methods they use to communicate with users. Therefore, by interacting with each other, they can effectively approach users and succeed in attracting customers.



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You only get leads that don't progress to sales
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Three differences between owned media and a website


Both owned media and websites are self-managed media created for the purpose of attracting customers, and there are no clear standards for the differences between them or how to create them. So what are some examples of the differences between the two methods of attracting customers?






The main purpose of a website is "sales activities" to sell your company's products to existing potential customers. On the other hand, the purpose of owned media is not direct sales like a website, but rather "marketing activities" to acquire potential customers and attract customers. From the perspective of purpose, the difference between owned media and websites is clear.



Whether the content of the message is fixed


Corporate websites such as homepages transmit relatively fixed information such as company overviews and business details to users. On the other hand, the way owned media is created differs from homepages in that it accumulates useful information while changing the content to meet user needs. Therefore, it differs from homepages in the way it is created and the fact that the content changes.