Introduction of a technology database site

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Osaka Chemical Co., Ltd.
Osaka Chemical Co., Ltd. is a company that imports and sells physicochemical and analytical equipment. They provide grinders, vials, capillary columns, etc. new zealand cell phone number list to researchers at government agencies and private research institutes.





Osaka Chemical Co., Ltd.'s successful BtoB marketing example is its introduction of the technology database site "iPROS."

Until now, promotional activities have been limited to offering campaigns at exhibitions and through catalogue companies.

By introducing the technology database site "iPROS" to conduct promotional activities online, the number of visitors to the website increased, resulting in sales of over 60 million yen per year.



Kyowa Hakko Kirin Co., Ltd.
Kyowa Hakko Kirin Co., Ltd. is a company that manufactures and sells medical drugs such as biotechnology and antibody drugs. It is a subsidiary of Kirin Holdings, which operates the beer business.



Online school

A successful example of BtoB marketing for Kyowa Hakko Kirin Co., Ltd. is its launch of the online school "Thunderbird Corporation."

The term "antibody drugs," which was used in the business, was a medical term and was therefore not well known among general users. Antibody drugs are medicines that use antibodies to treat cancer cells, etc.

As part of their promotional activities, they hosted an online school called "Thunderbird Corporation" that targets men in their 40s and 50s and offers a fun way to learn about antibody drugs, which resulted in the site receiving approximately 800,000 page views.



Hitachi Global Life Solutions
Hitachi Global Life Solutions, Inc. is a company that sells and provides maintenance services for home appliances and air conditioning equipment. It is a subsidiary of Hitachi, Ltd., a major manufacturer of home appliances.



Thorough pursuit of persona

A B2B marketing success story from Hitachi Global Life Solutions, Inc. is the thorough pursuit of personas in order to expand market share for commercial air conditioners.

Before improving the persona, the company's market share in commercial air conditioners was 9.8%. By conducting a survey of over 1,800 companies and redesigning the persona, the company was able to successfully increase its market share to 11.1%.



Chikyu Co., Ltd.
Chikyu Co., Ltd. is a company that develops and sells customer management and sales management software for small and medium-sized enterprises. However, it has now been succeeded by Genie Co., Ltd. through a company split.



Conducting interviews and focusing on SEO measures

Chikyu Co., Ltd.'s B2B marketing success story is a focus on SEO measures through interviews to increase orders for its customer management software "Chikyu."

Many of the orders we received came from advertising, but the high cost of advertising was an issue.

We created new content from the information we gathered through interviews, and succeeded in ranking high in search results for the keywords "SFA," "business negotiation management," and "sales management." As a result, traffic to our company's website increased by approximately 40 times.