Use 3C analysis to make your business successful!

[tanjimaju200]

This is a 3C analysis of Starbucks, a major coffee chain.

The three C's of Starbucks can be summarised as follows:



The Three C's
3C Analysis

Customer: Market, customer
- The industry as a whole hong kong cell phone number list has hit a plateau due to the declining population, and has shrunk significantly due to the effects of the COVID-19 pandemic.

- Dining out culture itself is changing due to the stay-at-home demand caused by the COVID-19 pandemic.

Competitor:

- Its direct rivals are high-end coffee shops such as Komeda Coffee, Tsubakiya Coffee, and Renoir.

-There are many cafes that offer cheap coffee and food (Doutor, Tully's, etc.).

- Eat-in spaces, where customers can eat and drink inside convenience stores, supermarkets, bakeries, etc., are becoming more and more common, posing a major threat.

Company: Our company

-In addition to beverages, they also sell the benefit of a relaxing space.

- Product planning ability to offer limited menu items for each season.



Starbucks Coffee competes by offering high-price coffee and food, setting itself apart from other businesses that offer cheap coffee and food.

Rather than a beverage, the benefit offered to users is a relaxing space.

Its direct rivals in the same price range are Komeda Coffee and Tsubakiya Coffee, but Starbucks competes with its brand power. This is a good example of how the experience of "drinking coffee at Starbucks" itself is valuable to users.



3C Analysis Success Case #4: Lotteria


We also conducted a 3C analysis on Lotteria, the third largest fast food chain in Japan.

The three C's are:

The Three C's
3C Analysis
Customer: Market, customer
-The market size of the overall fast food industry remains flat.

- Although sales temporarily declined due to the COVID-19 pandemic, the company is stimulating demand by taking advantage of delivery services such as Uber Eats.

Competitor:
McDonald's is the industry leader.

-Mos Burger is quality-oriented.

・Other competitors include udon and ramen restaurants in the same price range.

Company: Our company
- We have a reputation for developing new products that are ahead of the times.

- Menu toppings can be customized to meet customer requests.



The food and beverage industry has been hit hard by the COVID-19 pandemic. With people continuing to stay at home and spend money, it will be extremely difficult to restore demand to previous levels.

Lotteria, the third largest restaurant chain in Japan, is trying to differentiate itself from its rivals, McDonald's and MOS Burger, by responding to small customer needs through new product development and menu customization.



3C analysis success story 5: Nintendo


This is an example of 3C analysis of the gaming giant Nintendo.

The three C's are summarised in the table below.

The Three C's
3C Analysis
Customer: Market, customer
-The entire industry has grown significantly due to stay-at-home demand caused by the COVID-19 pandemic.

-The reach of gaming is expanding with the spread of smartphones.

Competitor:
・Smartphone games are booming.

- There are many competitors vying for customers' disposable time, such as subscription video and digital manga.

Company: Our company
・Developing unique terminals allows you to retain customers.

-It has a long history, and there is potential for profits to be generated through secondary use of popular characters.



The spread of smartphones has led to the rise of social games, broadening the scope of the gaming industry.

In addition, the resource of "customer disposable time" is not unique to the game industry. Subscription video services and digital comics can also be competitors.

Among them, Nintendo, which can provide unique experiences and character merchandise through its original game console, the Nintendo Switch, can be said to have established an unshakable position.






So far, we have explained how to proceed with 3C analysis, tips, and points to note, with the help of examples.

There is no right answer for 3C analysis. Results will vary depending on the situation and the angle of analysis.

As mentioned in the "Key points to remember when conducting a 3C analysis" and "Points to note," be sure to keep in mind the following points when conducting your analysis: "gather sufficient, reliable information," "be mindful of the boundaries between the three Cs," and "don't spend too much time on it."

By making good use of the 3C analysis, you can derive the strategy that your company should take. Master the 3C analysis and make your business successful.



summary


In this article, we introduced the 3C analysis, but with BOXIL it is possible to acquire leads without spending a lot of time and effort.

First, please check the actual costs and usage examples here.