Facebook has become one of the ideal social networks for list of cambodia whatsapp phone numbers companies. And not only to make yourself known or sell , but also to create a brand image and get a community of followers and interested people . Since its creation, Facebook was designed as a space to interact with friends or meet new people, but over the years, this social network has been able to adapt to the communication needs not only of people, but also of companies .
With a new space designed for different audiences, it has been necessary to make a change and add different types of profiles. It is important to know what kind of profile is appropriate for the objectives, since in cases such as companies that are using user profiles for commercial purposes, these accounts run the risk of being closed for “violating Facebook’s terms and conditions.”
The different profiles on Facebook
Each of the profiles that exist on Facebook has its advantages and disadvantages, but the most important thing is that each profile has a specific objective or goal . Before creating an account, it is essential to know what you will be working on, and to decide from the start the type of profile according to the reason and type of communication that will be used.
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The user profile is designed for personal relationships in private life, that is, a profile on a personal level. It is used to communicate with friends, follow information of interest and share moments and thoughts with followers. On a private level, this type of profile is ideal for communicating more personal information , but it can be a problem if it is used for commercial purposes or from the point of view of more corporate communication. On the one hand, it prevents the incorporation of all the information of interest or functionalities of a company profile, such as, for example, developing and defining advertising strategies on social networks such as Facebook and Instagram. On the other hand, it violates Facebook Policies, which can lead to future problems such as the disabling and closure of the profile within the social network .
The group profile is designed for specific actions such as meetings or information about events. They can be public or private groups, which must be accessed with the permission of the administrators. This type of profile is suitable for communicating information of interest to a certain audience . It is a modality with a more corporate communication. In fact, groups can be created on corporate pages as a channel for commercial communication.
Finally, the company and brand profile is used to work on commercial actions and offers many more options than the corporate group profile . In addition, the option of converting it into a user or group profile is always available. The objective of the company account is to be on the platform and to make the services or products known to followers. There is no limit on subscribers or followers.
Facebook Page or Company Profile
A Facebook business profile is created as an external page that a user can manage from a private profile. These profiles have a number of unique features and facilities that help brands in areas such as awareness, corporate communication with customers or audiences and, of course, with information and sales of different products and services.
In general, the business profile is different from the personal or group profile because of all this series of additional advantages that are incorporated into this type of account. Comments are allowed so that an immediate response can be made to users and the statistics of the page are shown with data such as the number of likes , interactions, the type of public that sees you, etc. In addition, pages of different formats can be created such as local businesses, brands, companies, musical groups, entertainment or communities. A fact that allows your user to know what your profile is about and what purposes it has with just a glance.
Another advantage of this type of profile is that it allows you to work on the company's brand image with relative ease thanks to all the publication variants that can be worked on: stories, quotes, employment, marketplace and even advertising. All this in order to create specific content that explains what the organization is about, what it sells, what it does and what its values are, as well as to disseminate articles or publications that highlight the brand's values. As for the sale and dissemination of services, Facebook Pages are a type of profile that facilitates the creation of sections to show products and/or services in which to explain their main characteristics , attach photographs or even enter the price.
The advantages of social media for a brand
Social networks like Facebook are the ideal showcase for having a good digital presence. Working on the brand image on the different social networks allows you to create a community loyal to the company, providing visibility and helping to spread the word about its products and services.
It should not be forgotten that Facebook is one of the many social networks currently used in the digital ecosystem. And although it is one of the most used, it is advisable to study the rest and know how many social networks to be present on and where the target is.
In short, having a company profile on Facebook is the first professional step, and one of the most important keys to building a brand in the online world, reaching a larger audience, creating a consolidated brand image and, consequently, improving the appearance and sales of the company.
