It is important to keep this platform in mind as one of the ways to attract traffic in your digital strategy. The main thing is to feed your channel with quality, relevant and optimized content , a type of content that your target audience is already looking for, and that you can also use social media to promote it. Let's look in more detail at several options to improve the visibility of your channel and increase the number of followers on it.
Quality, practical and useful content
To stand out from the rest, it is important to generate audiovisual content that generates trust and is attractive as well as useful and practical for your followers. For example, uploading tutorial videos to YouTube on how to make the most of the product or service you sell is a good strategy to get your followers to know about it and become interested in it.
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However, one of the most important points before recording, editing and publishing is to establish a content strategy to follow based on the interests of the target, current topics and even searchability. If you focus on quality audiovisual content aimed at your buyer persona, you will attract their attention, increase views and traffic on your channel and you will be able to consider other goals such as target loyalty.
Boosting content that interests your followers
To determine what content to distribute, you can opt for the help of other platforms. Thanks to Analytics, you can also monitor the activity of your YouTube channel. Doing this directly from your YouTube account will make it easier for you to manage your account by having all the resources for publishing, management and statistics without having to change sites.
The data that Analytics provides you with is both graphical and other data on the channel's use by your audience, as well as reports with a history of plays, traffic sources, audience retention, number of "Likes" or "Dislikes" and a long list that will serve to draw valuable conclusions for future planning of the channel's content.
This will allow you to focus on creating more content related to what your audience likes the most or create alliances with the main sources of traffic that reach your channel, to name a few examples.
In this video Omar Castaneda explains five specific strategies for our YouTube channel:
Viralization on social networks
Another strong point of this audiovisual platform is its integration with other social networks. As we all know, social networks are a really powerful tool and essential in any online strategy. It is so powerful that it also serves to promote social networks within them. So, if your company already has a Twitter or Facebook page, you should take advantage of these followers to send them the content of your YouTube channel.
YouTube makes it easy for you by being integrated with Twitter or Facebook, offering the possibility of sharing videos easily on social networks. In this case, you can do it yourself on your social profiles, but at the same time, if you get views, your users will have the possibility of sharing your videos easily.
YouTube integration will allow you to have comments posted on other social networks appear on your channel as well. By enabling this option, every time you post a video on YouTube it will appear on the rest of the social networks, so your users can interact with it without having to visit YouTube.
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Cross-channel promotion
The strategy of seeking alliances is well known in the case of blogs and website promotion. Cross-promotion between channels will allow you to promote your channel from other channels with a greater presence and related topics for free. In turn, you can do the same, thus being an exchange of interests that benefits both channels.
There are several options here. On the one hand, you can include videos from the other channel in your respective playlists. Another option is to create videos together, so that you both benefit from the promotion that each of you does of your own video.
Paid advertising
If your budget allows, another alternative for promoting your YouTube channel is to invest in Adwords advertising, being able to schedule ads directly and advertise within YouTube .
These types of advertising platforms make it easier to spread messages, especially if the content you decide to launch is about a promotion or offer and does not focus so much on content aimed at providing relevant information to your target audience. In tools such as Adwords, allocating a budget to launch offers is a good idea, since you are reaching an audience that is actively searching for what your company offers, so there will always be more possibilities of capturing qualified leads .
