The image that the company projects must be in line with visual and bulgaria whatsapp number data 5 million functional trends, as well as maintaining the essence of the brand and its reason for existing, also in the case of a digital company that is dedicated to digital marketing. We know that in the digital era everything moves very quickly and organizations must adapt to change and know how to offer maximum comfort to users and customers . With the development of the new Tresce website, this is what we aim to achieve.
To meet all these needs and improve the user experience, we have based ourselves on three main premises: working on a web design and development adapted to current needs , taking advantage of the latest trends and taking into account the usability and findability of the content.
Web design and development by Tresce
In order to respond to the way users connect and use the Internet today, Tresce's new website has prioritized three web design and development concepts: mobile-first, full-screen and modular design.
Mobile-first . It is a fact that most users connect to the Internet from their smartphones, so it is necessary to make it easy for them to browse with the greatest possible comfort. Therefore, responsive design must become mobile-first. Being mobile-friendly in a business means that we must first develop and design the website in mobile format with all its needs and then adapt it to the desktop format.
Fullscreen . Designing a website for mobile doesn't mean abandoning the fullscreen design, since a large part of users who browse continue to do so from computers. This type of design leaves room to incorporate more visual content, such as large-size creatives used in the main headers of each service page of the digital marketing agency; Online Advertising , Web Design and Development , Content Marketing and Search Engine Optimization .
Modular design . With this type of design we want our website to be more interactive with users. The services section, for example, plays with changing colors and goes beyond the normal format of a single module on the screen.
Example of modular design in the services menu
Keep up to date with the latest trends
With this new website, Tresce goes from being a black and white image with a static website to a brand in line with the latest trends with the use of bright colours, a bet that may seem risky but that helps to attract attention and impact the target, large full-screen images, the use of gradients and larger and more modern typography .
Before starting a web project, it is necessary to check the upcoming trends . For this reason, at Tresce we wanted to work with gradients , one of the trends that will be seen in web design issues. In addition, the fact of unifying each and every one of the images on the website, both in colors and in the gradient design, provides a much clearer and more visual image of the company's corporate line.
Because the saying 'renew or die' has a lot of place in our current society. Adapting to the latest trends and updating the brand identity are some of the keys to staying present and also being able to continue growing as a brand.
Example of a gradient image from blue and lilac in the background
Example of application of the “Tresce” gradient on images on the website
Usability and findability for the user
The importance of web design also includes concepts such as usability and findability. Tresce's new website has been developed with these in mind to make things easier for the user. A usable site is one that facilitates navigation, and this ranges from the correct distribution of content to opting for a clean and easy-to-navigate design .
Linked to this, findability, as its name indicates, is everything within the web that helps the user to find information in an easy and direct way . A good menu with understandable words that are associated with what they represent, a good classification of the information and the correct amount of data for the user.
