Conversion categories can be reassigned

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Add a conversion action to track each conversion. When you create a new conversion action, you can choose which category it should fit into. Always choose the one that best matches your overall category, but don't worry if you decide to change it later. to existing conversion actions. Now that we understand the general structure, let's dive into the details of what you can do on the Conversion Manager page to ensure your campaign is optimized to achieve your desired spending goals.


Find out with a free instant review >> Setting Up Primary and Secondary nepal phone number library Conversions The first detail I want to look at is taking each conversion action and determining whether that conversion action actually counts in the conversion column. This may seem a little confusing, but remember that there is also a column for all conversions. This is where primary and secondary conversion activities come into play. In the screenshot below, you can see that the three conversion actions we have in the Submit Lead Form category are all core conversions.



This means their conversions will be tracked in the Conversions column. In the Primary Action Optimization column, I click on the first conversion action and then click Edit Settings. Change the settings under Primary Conversion Tracking and then I can enable the Optimistic Discount action and set that conversion action to a secondary action. The blue box on this page explains why this is important. This means that any action marked as an additional conversion action will not impact your bidding strategy to increase conversions.