Because by focusing energy on the loyalty part , the result is favorable for both the customer and the company.
What are the stages of the Flywheel?
In this way, while on the one hand we have achieved success, we must prepare for the sales phase, which is ultimately what we are all looking for, placing it at the center.
And here we begin to take another new turn. From datasocial , we are going to tell you now about the stages of the flywheel :
Marketing Phase: At this stage, the idea that we had was that the marketing funnel generally graphic design email list prepared us to believe that a customer could only buy once. The flywheel strategy shows us the opportunity to repeat a sale. By using the best marketing practices, with this system our marketing team can continue to interact with current customers. From now on, the relationship we maintain with the customer allows us to renew, update and improve the relationship and income of our customers, through the flywheel , and by offering new services and/or new products.
Sales Phase: With the purchasing power in the hands of the buyer, our customers have become better salespeople than we are. As you can imagine, consumers are almost as skeptical of salespeople as they are of advertising. According to HubSpot research , companies claim that word of mouth is their best source of referrals. Therefore, we can no longer acquire new customers and forget about them in order to give all our attention to new business. Quite the opposite. We need to build strong relationships and put them at the core of our company. If we encourage business-to-business deals, instead of ignoring our customers, we can drive our growth through the recommendations of our customers, and now prescribers.
Service Phase: The final shift the flywheel makes is to elevate customer service to match marketing and sales. Where marketing and sales had to define their relationships with customers, hopefully our customer service team won’t have to. If our customer service team has been following the basic principles of how to take care of the customer, by offering high service after the sale, they have already experienced the flywheel cycle .
Ultimately, it all comes down to reminding ourselves of the final stage of the Inbound methodology : delight.
Delight your customers with an optimal and quality service! As you have seen, the funnel is the first step in the journey with a customer.
We must attract customers through a funnel strategy, as we have been doing until now.
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