Do you know how to make good use of keyword research? You have probably asked yourself many times how you can position the content of your corporate blog in the top positions of the main Internet search engines.
You're in luck! In this post we give you some tips to achieve it.
As we have seen in a previous post, the study of keywords is essential when it comes to appearing first in the search results of our browser.
Keywords are the terms by which a user will find my site.
And in this post we are going to try to explain to you the concept of fundamental terms that you will never want to give up again.
The long tail, middle tail and head, their correct definition and delimitation is key to good SEO gmx email list positioning .
Now comes a question that you may not have asked yourself yet.
How should you locate the keywords that best fit the results you want to obtain?
Well, by doing a keyword study, as we mentioned before.
How keyword research is classified in a search engine
These keyword research searches can be classified in many ways.
At datasocial we are going to present you two ways:
According to the user 's intention . These searches are defined by the objective we set when we perform the search. According to this criterion, they can be:
Informative: They look for information. Example: The weather in Parla, how to make a potato omelette, etc.
Transactional : Their objective is to complete a transaction, which may be purchasing something or downloading an e-book.
Navigational : The search is aimed at finding a specific website. Example: Facebook, Amazon, etc.
Depending on the search volume , this is where we will analyze it more closely because it is the part that you should pay more attention to.
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