Share on Twitter Share on Facebook Share on LinkedIn B2B Marketing: How to Apply it to Social Media?

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How many people or companies do you know that don't use social media? You can probably count them on the fingers of one hand, and maybe even more. These digital platforms are not only part of our daily lives, but they are already a part of us. They hold so much information that they could tell us about our professional and personal lives.

For companies, organizations and institutions, both B2B and B2C, having a presence on social media has become a necessity to improve their visibility and positioning. In this post, we will focus on B2B marketing and how to apply it on social media. Let's go!

Why should B2B companies be on social media?
It is important for B2B companies to have a presence on social media president email list as they provide numerous benefits that we present below.

Notoriety
How do your customers/consumers/users see your brand? If they see your logo, do they recognise it? Do they speak positively about it? What is it remembered for? All of this is what brand awareness includes. It is about the level of knowledge about a product or brand by the determined target audience.

Let's use a very basic example, but one that makes it very clear how important brand awareness is: Apple. Apple's brand awareness is incredible. A user can quickly identify it just by seeing its logo. In addition, they know all of its products and its history and founder.

This is undoubtedly what any brand would like to achieve and one way to do it is by using social media, since it helps us with the visibility of our brand. This article from PuroMarketing states that “80% of companies use Twitter to increase the awareness of their brand.”

Corporate branding
Content marketing is certainly a very old practice, but one that has always worked very well. Generating content related to the brand or the sector that talks about trends, news and topics of interest is a good way to position yourself as an expert or reference in the sector.

Content generates consumer confidence and security regarding the brand. This is why it is advisable to share all the content that is generated on social networks. In this way, we will ensure that it reaches a large number of consumers.