More often than not, they are not deep enough. As a result, they fail to move prospects to the next stage.
That's why we've decided to explain how you can use different content for each stage of your sales funnel:
2.1 Blogging (awareness and interest)
By blogging, you will generate awareness and interest in your solution.
It could be the main source of traffic for your website, and it's also a great way to engage by sharing valuable content.
The way you create awareness through blogging is to optimize your content with the fishing and forestry email list right keywords so that you can attract your target customers from organic search.
Another way is to promote your posts on social media to influence other people to share them or by using promoted posts.
It is important to note that blogging is not a bottom-of-the-funnel (BOFU) activity.
In other words, it won't lead people to make a decision to buy from you. For that, you'll need to create other types of content or push people to get on a sales call with you.
2.2 Lead Magnets (interests)
Any type of lead magnet is used as a tool to generate interest in your product.
Grow your email list by offering something of value to your audience that they are already interested in, such as a guide or course.
Anything that can educate your prospects on how they can solve their problems and achieve their goals.
And during that time, you can start building demand for your product.
Within the lead magnets themselves, you can make calls to actions such as trying your products/services, calling your sales department, etc.
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