The content aligns with Melinda’s® spicy red and pepper green color

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No cutesy language or coy tomfoolery is happening here; save that for the body content! The call-to-action link is your customer’s path to checkout. Don’t obscure its meaning behind insincerity. Now, that’s not to say you should always say “Shop Here”; you can be clever; “BBQ with Melinda’s” isn’t a generic statement. You don’t necessarily need literalism. Instead, focus on ensuring your call-to-action text meets three basic criteria: Clarity: Your email recipients should know what the link will do. Shop links should allude to monetary transactions, while interactive content should promote active participation.

Excitement: Use active saudi arabia phone number library language to garner more engagement. As a food and beverage brand, you should tantalize your subscribers’ taste buds at every possible moment! Functionality: Big, bold links are a powerful tool. On the surface, they promote higher click-through rates with greater visibility. However, their increased screen real estate also ensures accessibility and ease of access, especially in smaller mobile devices. Use Those Images I must also call attention to the visual appeal of the email. Yes, there’s obvious branding.



Scheme, accenting both highlights with a warm gray. The campaign’s vertical layout is ideal for mobile viewing and builds upon a tried-and-true email template. However, I’m more concerned about the imagery. As a hot sauce producer, Melinda’s® falls into the “process” category of the food and beverage industry. It produces ingredients, and its customer experience revolves around the possibilities of its many spices. So, the team emphasized that.