Who is the audience for eLearning

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eLearning platforms can market themselves towards anybody who wants to learn, meaning both B2B and B2C marketers have plenty to sink their teeth into. Building a business case for eLearning, however, requires a deep understanding of how the product will impact an organization across multiple factors - typically focusing on the ease, access and affordability of quality educational material.

What is LMS?
A Learning Management System (LMS) is a piece of mexico reverse phone lookup software used to deliver educational resources to others. A typical LMS will provide many of the same functions as an eLearning platform, but with extra features such as progress tracking, learning assessments and performance reporting.

Who is the audience for an LMS?
LMSs are fundamentally tools for organizations, meaning the buyer team will typically consist of (or be acting on behalf of) administrators and educators. The appeal of most LMSs is the control it enables and the efficiency gains it unlocks.




What is EdTech?
Educational Technology (EdTech) refers to hardware and software designed to help teachers deliver in-class learning. This ranges from simple education tablets to futuristic Augmented Reality headsets.

Who is the audience for an EdTech?
Like LMSs, EdTech is typically sold to organizations - and the buyer teams are likely to be similar. However, while an LMS offers insight, EdTech is usually purchased to enhance or expand how lessons are taught.

Three Key Ways These Distinctions Affect Your Marketing
1. Pain Points
Great marketers understand the challenges our audience faces - and position our product as the solution. But each of our categories solves different problems:

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eLearning has become a key component in education and training, reaching a diverse audience. The primary audience includes students seeking flexible learning options, professionals looking to upskill, and businesses that want to offer training to employees. As technology continues to evolve, the potential for eLearning applications expands, catering to various sectors. For example, companies are increasingly adopting eLearning platforms to reduce training costs and improve employee performance. You can read more about how to develop effective eLearning applications here: https://www.cleveroad.com/blog/e-learning-application-development/. The accessibility and scalability of eLearning solutions make them appealing to both young learners and adults pursuing continued education.