Main reasons for shopping cart abandonment in your online store
As we have seen, there are many reasons why users abandon their shopping cart .
And to a large extent, most of them depend exclusively on how your online store is built and what happens in it. Are you surprised?
Slow online store loading speed
Broadly speaking, slow loading speed in an online store is a reason for abandonment, not only of the shopping cart, but of the entire online store in general.
This aspect is also directly related to usability, a critical factor for increasing sales in your online store .
Therefore, design a fast, agile and simple online store. This way, your client will feel much more secure and confident, and that is a clear guarantee when it comes to completing their online sales process.
Lack of trust in your online store
Closely related to the previous point and one of the main reasons for abandoning the shopping cart on a website: online trust.
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Think of it as putting a store in front of everyone where you want them to leave their account number and buy one of your products. Whether you like it or not, either you generate trust or no one will buy from you.
Just as you wouldn't go into a dirty, poorly presented store, the same thing happens when buying from an online store.
Take care of the texts, the image and the presentation
If you are doing it yourself (not recommended) take care of the design. If people sense that it is not professional, they will quickly abandon your e-commerce site.
Be careful with photos and designs. If you don't know about design and you use shadows, us companies board of directors email database bevels or inappropriate cuts, it will be impossible to prevent them from leaving your online store.
image
As an important tip at this point, I will tell you not to do what you don't like others do in their online stores.
Lack of information in product sheets
Another problem with shopping carts in online stores has to do with product sheets.
If the user does not see what they need or cannot find it quickly, they are very likely to abandon the product page without even entering the online shopping cart.
Make the price prominently displayed on the product sheet
The buy button should be very close to the price and very large, preferably in green or orange, and include very clear text.
By incorporating multiple images and even videos, you will be able to avoid online shopping cart leaks. And that means more sales.
Your online store's purchasing process is unreliable and gives errors
The main reason for having abandoned carts in your e-commerce is undoubtedly your own online purchasing process.
For many reasons, some of the main ones I will detail here.
A lot of information is requested in the online purchasing process, which generates rejection in the user due to the time they have to invest in filling out the same information over and over again.
Forms are not working properly
My address is long and does not fit in the space that the online store has left
I can't or don't know how to put my phone number and ID in the registry
etc..
How many times have you abandoned an online shopping cart for any of these four reasons? Well, try not to do the same with your potential customers.
High shipping costs or surprises in fees and costs
A very high percentage of online buyers look for shipping costs before finalizing their purchase .
For this reason, and because many websites do not specify them clearly, it is one of the most common reasons for abandoning the shopping cart.
Because many people don't see until the final stages of the shopping cart that they haven't reached the minimum order to have free shipping costs.
Because the time has come to enter the account number and you still haven't seen what the shipping costs are (main reason for abandoned carts)
And also because many consider the shipping costs to be very high.
As you can see, at this point it is very easy to avoid leaks in the online purchasing process, you just have to indicate the cost of the shipping costs from the beginning.
Slow shipping processes for your online purchase
The processes for shipping products by online stores are becoming faster every day thanks to e-commerce logistics.
However, especially in newly created online stores that do not have good agreements with distributors , it is one of the main reasons for abandoned carts.
You distract him in his online shopping process
You've probably seen it more than once if you've bought from an e-commerce site.
The online store makes a lot of related advertising throughout all its pages and when it comes to the purchasing process, it does the same.
Unfortunately, right now that digital advertising works wonders and the buyer clicks on the ad. CONGRATULATIONS… you just removed it from your online shopping cart and the chances of it coming back are slim.
Unable to contact the company
As we have said, encouraging online communication and digital trust will help you avoid abandoned shopping carts to a large extent.
If you don't provide information about who you are, a contact phone number or online chat, or a site where they can contact you, say goodbye to selling. Lack of trust in your website will be the main reason for abandoned carts.
As you can see, if you want to increase sales in your online store, you will have to solve these problems and enable actions to recover abandoned online purchase processes.
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