How to design an efficient digital sales strategy?

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When we talk about selling your products or services online, it is important that you have an effective digital strategy that allows you to increase sales.

And to do that, you have to work with a sales system that works. That is, with a Sales legal email leads for sale Funnel that helps you optimize all your online sales processes.

Let's see which areas and sales processes you need to focus on.

Attracting traffic . Capturing quality traffic is not a problem today, simply by creating Facebook Ads or Google Ads campaigns you can attract traffic without any problems.
Getting Leads . The question is how do you know which of your visitors have a real interest and intention to buy what you advertise? To do this, you need to start processes that allow you to get Leads.
Lead Management . And once you get them, the critical phase corresponds to the online sales processes that you initiate (automated) to get them to buy from you.
If you have done it right, at this stage the conversion to a client is just a mere formality, since you are getting sales and new clients.
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You must keep in mind that in the Lead management phase, it will be very important to work with Marketing Automation tools , as they will perfectly optimize all your online sales processes.

Your sales processes can combine Offline and Online
Important. Having a Funnel and various active sales processes does not mean that your sales or marketing team can also be working on these leads in parallel.

Let me give you an example of this.

Not long ago we carried out specialized online advertising campaigns with a well-known insurance company at a national level. In it:

We have used Google Ads to attract quality traffic.
All traffic was redirected to a landing page where they either called, left their number to be called, or signed up for a form.
In the first two options, the company's marketing team (perfectly trained) called those interested, achieving very high sales conversion volumes.
In the last two options, when leaving their data they entered an Automation system that sent them 4 emails in a period of 8 days.
The conversion volume of Google Ads campaigns was very good, 1.8 %, but the best thing was the conversion to final sales.

The marketing team was achieving very good results.
In parallel, the Automation sales process acted on those Leads who had doubts or were unsure, providing them with value and confidence in the brand.
Final result : For every €1 invested, they made €6 in profit.

What was the key to success? Marketing automation played a crucial role in part, influencing the purchasing decision of potential customers, generating security and trust in the brand, which they ended up hiring.

Conclusion . Combining online and offline is a very good option to improve online sales processes and increase conversions.