Crawl Budget is a term used to express the time/resources used by search engines (such as Google) to index the content of a web page in an automated way, thus being one of the "Core Business" of this type of companies. It's that easy!
To understand it, it is important that you have a notion about how search engines work, and Google in particular .
Google Tracker
Search engines introduce results to user searches through web crawlers and the content found in each of them, which in the world of SEOs you can identify as "crawlers."
Delving deeper into how web crawlers work
A Web Crawler is a piece of software that surfs the Internet following all chief of vp and training email lists the links it finds with the clear objective of collecting all the information from the pages it has visited and storing it on its servers in a categorized form to offer it as results to users' searches.
In this way, they organize all the data they find based on certain parameters (from here the SEO factors are obtained) and save it in their index to later show it to users following certain algorithms.
We must take into account that there is more than one crawler for the same search engine, as Google uses several crawlers on a regular basis to find information on the Internet. This fact must be taken into account since each of these crawlers usually focuses on a different type of information: news, images, video, mobile, among others. (Below you can find more information on this topic).
THIS DOESN'T END HERE, LET'S SEE HOW WE USE IT TO OUR ADVANTAGE?
And now you'll think, perfect Josep, now I understand what it is, but how can I improve it and use it so that my website ranks better ? Let's get to it.
Is it a priority to improve the Crawl Budget?
As we well know, time is money and in the world of SEO it is essential to take into account which are the priority tasks, assessing their return in improving the positioning of our site.
ATTENTION Google has finite information processing resources .
This is where the Crawl Budget comes into being ; for this reason, Google assigns its crawlers a limited amount of time to crawl each website and distribute its resources in the most efficient way.
How do you define how much time to dedicate to each website?
? Based on the parameters of authority, accessibility, quality and speed of the site and others, Google will assign more or less time for its robots to crawl the pages of a site.
BY IMPROVING THE CRAWL BUDGET we will ensure that all our content is indexed, that is, that it appears in the search results, thus increasing the number of impressions of our pages and in this way we can position ourselves for a greater number of keywords, which will give us MORE VISIBILITY ?
If you want all your pages to bring traffic to your site, you must take into account the following guidelines to improve the Crawl Budget:
How do we optimize the Crawl Budget?
To improve the positioning of our website by improving the Crawl budget, we must take into account different parameters. Let's get started!
Guidelines to improve the Crawl Budget:
1 – It is essential that you do a Crawl of the entire website.
2 – Using the data obtained, you must record in an “Excel or spreadsheet type” document how many URLs the crawler has detected.
3 – Once you have obtained this information, you must separate the URLs by whether they are indexed or not and assess their content and the guideline by which they are not indexed (redirects, noindex tags, Blocked by Robots.txt or canonicals).
4 – By analyzing the indexed URLs, we must assess whether the content of these pages is relevant to our potential client’s searches. We must also detect whether these pages have low-quality content, duplicated with other pages, or simply have no content. Once these pages have been segmented, we must introduce a noindex tag so that Google does not introduce them to its servers or even eliminate them if we believe that their content or existence is useless.
5 – Next we will evaluate the URLs that are not indexed and we will carry out the opposite procedure, in case these pages have valuable content we will have to index them.
6 – We recommend publishing and creating new SEO content on a recurring basis , so that search engine bots visit our website more frequently.
Everything counts! The more SEO factors you have in your favor, the more points you will have so that the Google spider (web crawler) will dedicate more time to you.
Tools to analyze our Crawl Budget
Screaming Froog Free – Allows us to extract all the URLs on the site with a huge amount of meta data relevant to SEO.
Search Console , the coverage section will provide you with all the data regarding your indexed and non-indexed pages, very interesting and perfect for organizing your cleaning work.
Digitalgrowth SEO Funnel Template “Free” – It will allow us to measure the number of pages with the index tag and the actual indexed pages with traffic, send us an email and we will send it to you without any commitment
Sources of information on Crawl Budget
If you are interested in the topic and want more information related to the Crawl Budget, we recommend the following links:
Google Trackers – Google
Google Crawlers – Semrush
If you have any questions or think I've left something out, don't hesitate to put it in the comments.
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