Organize your retail space

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Let me repeat, the main advantage of small businesses over large chains is the exclusivity of the product. It is usually produced in small and medium batches, and with proper promotion it finds its buyer.

Convey your idea to the audience and when organizing the kenya telegram database retail space. A properly planned space can become an effective sales tool. There are several techniques that you can use to influence visitors non-verbally. More than 60% of people, when they first appear in a store, move from right to left. Use this to zone the space as effectively as possible.

The entire space to the right of the entrance is the store's "hot zone". But if you have a clothing store, place the fitting rooms in remote areas of the sales area so that the buyer can get acquainted with the entire collection on the way to them. Help customers navigate the assortment. Divide the products by color, size. Grouping clothes into categories allows you to create a space that is easy to interact with.


Step 6. Advertise your store in the shopping mall
If you get a place near the anchor tenant of the shopping center (usually a large chain store like Auchan or Detsky Mir), then you won't have to worry about traffic. But these areas are some of the most expensive in shopping centers and are rarely affordable for small businesses. This means that you will need to attract visitors in all known ways. Unknown ones too.