Although there are many prejudices against SMS as a marketing channel, it is becoming more and more popular. With the saturation of digital channels such as email or social networks, brands looking to gain impact have definitely switched to SMS. During Black Friday, it is even more important that your offers reach your audience, especially this 2024 in Spain. These are dates when sales are through the roof and all companies want to get a piece of the pie. Inboxes become saturated and customers end up missing out on jamaica whatsapp number data 5 million most offers . And this Black Friday, you have a secret weapon : an SMS campaign . With an opening rate of 98% , three times that of email, you will be able to reach your audience and make them remember your offer.
How to promote your Black Friday 2024 deals in Spain
At SMS Up we believe that communicating with your customers via SMS . To help you create your own campaign, we have created a small step-by-step guide that will make you successful.
1. Prepare your contact list
Upload your contact list into an Excel spreadsheet and divide it into lists that you think are relevant. By gender, by type of client, by age… The more relevant the offer, the more likely your campaign will be effective.
Don't be afraid to segment your database. Thanks to this simple gesture, you will send the right offer to the right person.
Also remember that since the GDPR came into effect, your contacts must have given you permission to send them commercial communications, so make sure you have everything in order.
2. Be clear and concise
