Система управления контентом (CMS) часто является центральным инструментом в технологическом стеке образовательного учреждения. Но не все CMS подходят для их конкретных требований.
Чтобы вдохновиться возможностями, давайте посмотрим, как четыре учебных заведения — Амстердамский свободный университет, Südtiroler Informatik AG (SIAG), Амстердамский университет и Оксфордский университет — используют Kontent.ai для предоставления высококачественного контента, который соответствует всем требованиям.
Единый источник достоверной Непал B2B ведет информации обеспечивает единообразие контента и доверие к бренду
Educational content must be geared toward more than just current students. Audiences can include prospective and current students, parents, faculty, and staff; alumni, both active and inactive; and even decision makers from the public. Topics range from recruiting, student services, and academics to actions such as donations, advocacy, publicity, and funding.
Educational institutions cater to many different types of audiences
Managing content for hundreds of websites is a mammoth task for universities. For example, content that drives new student registrations is very different from content that enables graduates, promotes research, or serves teams within the university. But one thing must be consistent, no matter the goal or touch point: trust in the brand.
Up-to-date, accurate, and useful content is one way to protect and even level up your brand. But when websites are built with different solutions—or are managed across different teams—content quality and even compliance with accessibility or university standards can suffer. For The Vrije Universiteit Amsterdam (VU Amsterdam), this was the challenge to solve.
To deliver better content, the university replaced disparate systems with one CMS: Kontent.ai. With all content housed in one repository, the teams have been able to drastically curb the duplication of content and inconsistencies across student, employee, and research-based websites.
