Business English: Vocabulary in the world of marketing

[bitheerani93]

The use of English at work is becoming more and more in demand. And it is not necessary to work for a multinational company to need English: sometimes there are terms that sneak into our daily professional life that we must know if we want to progress in our work. This post is dedicated to business English and, more specifically, to the vocabulary that you can find in the world of marketing.




Business English: Dive into the world of marketing
Marketing has a huge number of words that are not translated. The finland phone number list at which they reach our daily lives makes it impossible to find a specific word that translates them. To improve your business English you need to know these words:

Vocabulary
Marketing Terms
Marketing – the term Marketing itself is an Anglicism. We would translate it as marketing, although this word is rarely used, at least in Spain.
Ad / Advertising – advertisement, publicity
Benchmarking – refers to the comparison with the competition, whether in terms of products, strategies, prices, results…
Brand / Branding – Talking about brand is talking about a brand. The process of branding refers to creating a brand identity with the intention of creating a positive idea about it in the user’s mind.
Briefing – widely used in marketing: it is a summary that compiles all the information necessary to carry out a specific campaign or action.
Big data is a very popular term. It refers to the large database created as a result of users' movements on the Internet.
Customization – we can talk about customization in terms of supply or demand: in the end we are talking about something exclusive, made one by one, very segmented.
E-commerce – Electronic commerce, online sales, online store
Engagement – ​​There is no single word that defines what engagement is; what we can say is that it refers to terms that aim to create a bond with the user: connection, commitment, linking…