How an Ice Cream-Pooping Unicorn Boosted Sales in the 'Delicatessen' Industry by 600%
or what you need to do to get three of your commercials over 230 million views on YouTube
In this article I want to talk to you about such a type of online business promotion as video marketing.
of the Harmon Brothers company , whose founders, brothers Daniel, Jeffrey and Neil Harmon, are rightfully considered the founders of viral video marketing.
Their story began in 2009, when they created their first video called “The Bad guatemala mobile phone numbers database Breath Test .” They hit the bull’s eye on the very first try. The video collected millions of views, and the product it promoted quickly conquered the largest market in the world — the United States.
The initial success showed that the brothers had hit upon a gold mine of Internet marketing and they continued to develop in the chosen direction.
Harmon Brothers' star really took off after the release of a commercial they created for the Squatty Potty company, where they had to advertise such a high-tech "device" as a special toilet stool. According to the manufacturer, it helps to get "the perfect position while sitting on the toilet, thus providing the best experience of your life", you know what...
The advertising forced the manufacturing company to operate at maximum capacity to cope with the rapid growth in demand - sales increased by 600%.
What makes online video so influential to its audience?
The cost of creating video has dropped significantly over the last 10 years thanks to the technological revolution, making it much more accessible to most companies than it was before.
And I would like to do this using the example
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