Problems with conversion tracking in Yandex.Direct

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Often, marketers, when explaining what conversion in Yandex.Direct means to them, note that their desire to track this indicator has led to nothing. For example, there is such a thing as bounces. This refers to a situation when a visitor visits a page, then leaves the site without performing the target action. But:

First : by making it possible for the client to move from the title to the block containing the key query, you will maximally fulfill the user's wishes (he will not have the need to go to other pages).

Second : there is no guarantee that a slovenia mobile phone numbers database person who visited the page did not contact the company (or did not write down its phone number for a quick call) and did not receive all the information he was interested in.

Third : there is also no guarantee that the client has not bookmarked the page that interests him.

Fourth : there is not enough information to draw any definite conclusions.

Fifth and lastly , it is impossible to track this indicator accurately, since the client may click on the “Contacts” link a little later and get the necessary information.

To summarize all of the above, we can say that “landing pages,” “bounces,” and similar terms are a substitute for the definition of “real ad conversion.” And there is no way to analyze whether these indicators are close.

How to track conversion in Yandex.Direct

Now regarding accuracy. It is necessary to analyze at least 10 users to obtain accurate data. It is important that these are real buyers. It is also meant that users know for sure what advertisement they responded to, what keywords and in what search engine they entered.

If the normal conversion rate in Yandex.Direct is 1% (and sometimes even less), then a thousand clicks are needed to achieve this. By the way, most marketers believe that research on 10 users will still not be accurate enough.

Therefore, it is possible to draw final conclusions on differences in Yandex.Direct advertising conversion rates, for example, by differences in conversion rates and thematic platforms or by contextual search engines. It is more difficult to analyze this by ads, since at least 1,000 queries are needed for a specific ad, and it is almost impossible to conduct adequate research by keywords.

For example , an advertising customer calculated that if the conversion of user clicks on keywords differs by ten times, and if the corresponding price per click is determined, then the indicators will be higher. But if he made a mistake and the conversion indicator differs not by ten, but only by two times, then the best indicators will be with our strategy presented above.