How to offer useful and free content that will attract your future customers?
Content Marketing: From Free Advice Consumer to Paying Customer
How to create effective content?
Creating content is a good strategy for selling. But if you share free advice on your blog, why would people pay?
I'm sure you've heard that blogging , podcasting, and videos (basically philippines mobile phone numbers database anything that allows you to offer free content) are great ways to sell online.
But maybe you sometimes feel stuck with this idea: "If I teach people how to do what I do for free, I'm shooting myself in the foot, they won't need me anymore."
This idea has long prevented me from doing certain things as well. When you think about it, it's rather a strange concept.
How to offer useful and free content that will attract your future customers?
You are a business owner, so you are always looking for new customers. To attract them to you, and to make your services known, you are often asked to develop a content strategy that allows you to show your expertise, your knowledge, your personality, ... But why would someone pay you to do something if you show them how to do it every week with your blog, your podcast or Youtube?
Let’s see together how it works…
Content Marketing: From Free Advice Consumer to Paying Customer
The principle is the same, regardless of your sector of activity.
Step 1 : A person needs help on a topic
Step 2 : She gets a little more interested in the question and does some research on her favorite search engine.
Step 3 : Your name appears on several searches, because you have created content (articles, videos, podcasts) that talk about these subjects. Internet users therefore arrive on your website and start reading/watching/listening to your content, which they find extremely interesting. Delighted by what they have just discovered, they decide to subscribe to your newsletter or contact you. Through this content, you show how much you know your subject and that you are the right person for them.
Of course, some people will settle for the free content and feel that it will be enough to help them. This is good news in itself, not everyone can afford to hire a professional for personalized advice/support. And maybe, when they can afford it, they will remember that you have already helped them and will call on you. Others will realize that they can't do it alone and will also call on you.
