This new pack pushed the piece off the pedestal

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By merging these pieces, the pages were fighting for ranking less and the overall quality was improved. One client of mine seemed very bonded to their previous content, and felt hesitant about us merging or reworking any of their blog posts. Because I’d carried out an initial content audit, I knew the topics and angles already covered, and so instead recommended implementing a hub-style page on one of their main category pages as a means to gain more visibility for the content.


We kept the original content (only slightly optimized for search terms) and denmark phone number resource ensured that a visitor wouldn’t have to jump from page to page trying to piece together a full picture before investing. Finally, when UK gyms were reopening post lockdown, we wanted to do everything we could to give our fitness client a boost. Rather than spend hours and hours producing fresh content, we tweaked old posts and built a "welcome back pack". Before publishing this, there was a post that had been the top-performer since it was published about a year ago.


and brought with it a good chunk of assisted and direct conversions. When done well, content audits are a fantastic tool to have in your belt. They will not only help guide your strategies and get results, but they will also help you bond with your client too, which is a more than welcome side-effect if you ask me. Web Accessibility Myths: Debunking 7 Common Misconceptions Marketing Industry | User Experience (UX) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.