Customize your channel information and optimize it

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We’ll start with some basic information about your channel. When you click “Customize Channel,” you’ll be taken to your channel’s home page, where you’ll see a gear.


Here you will need to fill in the fields with basic information about your channel, such as the country where your company is based, and optimize it to improve visibility.

To do this, you'll be able to add keywords that describe what your channel is about and determine whether you want it to appear as a recommended channel in other accounts. In this section, canadian cto cio email database you can also link a Google Ads (AdWords) account, add a Google Analytics tracking ID, and disable ads.

4. Insert links and descriptive information about your channel
Next, you’ll need to add your channel description and links. Back in the channel customization panel, click on the “More Info” tab.


Select “More information” to improve your YouTube channel description


You'll be asked to provide information such as a channel description (which can also help you optimize your visibility) as well as contact information and links to your website and social media channels. Your channel can include up to five overlay links, meaning your profile page banner will display icons for the links you choose to overlay on this list.

For example, if you wanted to overlay a banner with a link to your Facebook page, it would look like this:


YouTube Banner Options


Once you enter this information we can move on to the next aspect of your channel: the art or design.

5. I added the icons and images
When it comes to creating and adding channel art, Google has a wealth of resources for content owners , from a gallery of templates to tools for editing them.

The elements that make up your channel's design or art are basically composed of the profile image or icon and the banner. It is thanks to the icon that users identify the creators (in addition to the channel name).


Example of HubSpot's YouTube icon


To edit this image, simply return to the advanced settings screen (which appears after selecting “Customize Channel” and clicking the gear).

Select “Change” below your profile icon, where you will see this message:


Change my YouTube channel icon


Click “Edit” and you’ll be taken to this page where you can edit your Brand Account information, including your profile picture (which will be displayed on your YouTube channel).


Edit photo from Google and YouTube account

I uploaded an image that is less than 5 MB. Since it is automatically resized, it can be any size.

Next, it's time to add the banner. Again, you need to access the channel customization panel.

If you have any doubts about how your banner will look, you should also check the following image provided by Google, as it will allow you to create a banner that can best adapt to each of the devices from which your channel can be viewed.

Setting up a banner for YouTube



If you still have questions, you can also watch this YouTube Help video :



Need some inspiration? Check out some of the best YouTube banners we found (content in English). In addition to respecting the minimum and maximum dimensions for your banner, it is important that the image you use does not weigh more than 6 MB.

As a final tip for your channel design, it is recommended that both the banner and the icon maintain the same style or brand seal. These are aspects that you surely have already resolved if you have worked on a strategic plan or the creation of a business brand .

Otherwise, make sure that the proposed and final designs for both images match, for example: use the same colors that you used for your profile image on your banner; if your profile image has text, use the same font as on the banner.

6. Make videos for your account
Once you have your YouTube channel ready, all that's left is for you to start uploading videos, but to do that, you need to make them first. Depending on the objectives you want to achieve, creating audiovisual material can be complex or simple.


Quick guide to making YouTube videos
1. Select the type of video
Here is a list of the main types of videos you can make for your brand account:

Customer Testimonials
Trending Product Demos
Tutorials and explanatory videos
Interviews with opinion leaders
Reviews and case studies
Video blogs (vlogs)
Event coverage (ideal for doing a YouTube Live )
2. Set goals and write the script
After you've decided what kind of videos you want to make, it's time to separate your ideas, set individual goals for each video, and make scripts. We recommend that you focus on two or three videos at most so that there are no mistakes or confusion when recording, producing, and editing your audiovisual content.

Each video should have a clear objective; its script should address the participants' lines in as much detail as possible, as well as the desired duration and a general structure.

All of this will help you have the proper control to record all the material you need in a single stage so you don't have to record again when you're editing.

3. Make the storyboard and a list of all the supplementary material your videos need
Although you might think that the next step is to write the script, the truth is that before that it is better to make a storyboard or graphic sketch . This will allow you to know more precisely what you need to create your video: from what angles you are looking for, if you need more than one camera or not, if there will be animations or illustrations...

Once you have your storyboard ready, make a list of all the elements you will need for the video and get the materials (lights, cameras, etc.). As for editing, animations, or images, designate how many people and who can take care of these tasks, as this will make it much easier to have everything you need for your videos.

Check out Juan Diego Johns ' tips for making a professional-looking video with your smartphone:



Again, remember that if you're going to make more than one video, each one needs an individual storyboard and lists as well. Although it may seem like a lot, you'll see that it will make your job easier to have everything laid out independently.


4. Choose the location to record
Before you start shouting “action!” you need to determine what location (or locations) you want for your shoot. Consider elements such as location, noise level or sound insulation, spaciousness of space, and lighting conditions . It never hurts to remember that the locations you choose should be public places or places that you can access with the proper permits.

Whether you know the location in detail or not, visit it before filming, as it is always good to confirm that the shots and space will be suitable. If you find problems or there are certain aspects that do not fit with what you remembered or imagined, think about whether there is a way to resolve those aspects or if you should look for a different location.


5. Record and edit
Once you have all the above elements ready, you can start recording. To make the filming process as simple and effective as possible, consider the following tips:

Use a tripod.
Set your camera to manual mode.
Record more takes than you need.
Film from different angles.
Use a good microphone.
The above tips are applicable not only when you use a camera but also if you consider recording with a smartphone or an iPhone (as you saw in the video above). The first point, for example, is essential to maintain stability in the shots and with this you will undoubtedly give a more professional look to your content. The same applies to the use of a microphone that records the audio with adequate quality . As for the shots, it will always be preferable to have extra material and you can always eliminate the material that has not been used as soon as you finish editing and know what to discard.



Once the recording process is complete, editing follows. It is important that you select an appropriate program based on the needs of your videos and also considering the expectations you have for the final result. When you are finished with the image and audio synchronization, you can insert additional clips of examples, animations, and descriptive or conceptual images.

You can also add elements like background music, transition sounds, and other elements that will make your video more dynamic. Don't forget that all the music and sounds you use must be free to use or, if not, you must have the required license for use.

After you finish this process, there are other editing elements to consider for which YouTube itself offers you tools.

6. I added thumbnails and watermarks
Both the thumbnails for your video and the watermark are elements that you can edit directly from your channel. We recommend that you select the option to add a custom thumbnail as otherwise you won't be able to highlight the main theme. YouTube's suggested thumbnails do not include text.