TikTok What's Next 2025

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The report explores each guyana b2b leads of these concepts in detail, and breaks down what they mean for marketing planning.

In this note, TikTok suggests that brands should partner with a wider pool of creators to expand their messaging, and enhance trust in the app, as opposed to focusing on a single key creative partner.


Which probably makes sense if you’re partnering with smaller creators, though it does take more management, and you’ll likely still get more bang for your buck in partnering with big name creators if you can.

But the data suggests that this is a viable pathway to enhance brand connection, which could be another consideration for your brand.

Each segment of the report has an in-depth breakdown like this, providing valuable insight for your strategic planning.

TikTok What's Next 2025
TikTok has also provided data on emerging communities and discussion topics in the app:

TikTok What's Next 2025
While there are also case study examples in every segment, helping to present each note in application.

Also, there’s a whole section on AI: