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Indeed, news content engagement, Meta says, only french guiana b2b leads makes up around 3% of all activity on Facebook, and less on Instagram, while posts that link to news publisher domains on FB only make up around 0.2% of all feed content views.


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Meta had instead found success in using AI recommendations to push Reels onto users, which have driven significant engagement gains in its apps. More than 50% of the content that users see on Instagram, for example, now comes via AI recommendations, and it did seem like Meta had found the best formula to maximize engagement, while also addressing concerns about political influence and angst.

So what’s changed?

According to Zuckerberg, the most recent U.S. election marked “a cultural tipping point towards once again prioritizing speech.”

As such, Meta is merely responding to what users want, which is apparently now more political content, and less moderation of their opinions. In a time where a President notorious for making spurious claims is returning to the White House, while he’s also appointing various questionable representatives to key positions.

It seems like fact-checking will be more valuable than ever, yet for some reason, Zuckerberg has taken the election as a trigger to step away from everything he and his representatives have been saying over the last four years.