Recommendations for doing Benchmarking correctly

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Question everything, avoid copying what “the leaders or the best” do without asking yourself why they do it.
Avoid the “they are different from us” syndrome… that’s why they do it better.
Don't lose perspective . Not all data is valid for our company.
Not selecting what we like and discarding what we don't...
Don't focus exclusively on the competition . It's about knowing the bulgaria phone number list practices in different areas of different types of companies.
Learning from aspects of excellence helps us identify new opportunities to be better, more efficient and effective.
A “ photo ” is not enough. Analyze it periodically using the same base.