Today, podcasts are one of the most list of belarus consumer email talked-about digital topics that are making a strong comeback in an era where access to the Internet has increased exponentially and traditional media are still in a constant struggle to merge with the Internet.
In a world full of information, it is vital to take into account valuable content for your clients. It is known that the podcast contains a large market that is beginning to take off very quickly, since according to data from the Global Entertainment & Media Outlook 2018-2022 , Mexico is part of the trend of its reappearance with more than 10 million users.
That is why, throughout this article I will tell you about the podcast, a type of content that will help you complement what you have already done so far with your brand.
Origins of the podcast
The term “podcasting” comes from two words: iPod (mp3 player) and broadcasting. It was first used on February 12, 2004 in the British newspaper The Guardian, by journalist Ben Hammersley. Later, Adam Curry took advantage of a specification of the RSS format to include attachments, which he called “iPodder”, in relation to the iPod portable music player.
Although its origin dates back to the 2000s, it was not until 2018 when podcasting was heard again and began to be implemented by various people and companies.
What is podcast?
It is a periodic digital publication in audio or video format that can be downloaded for free from the Internet. In other words, a customizable radio program that can be listened to through any mobile device at any time.
You have probably heard about this term in the last two years and you may be wondering: What benefit can I get for my brand by implementing podcasts? Below, I will tell you about it.
Why use a podcast in your marketing strategy?
Now, if you are thinking of doing something new and effective to create content for your brand, one of the best alternatives is to introduce podcasts to your strategy. Let me explain why:
· Valuable content
It is possible to convert a relevant or featured post made by the company into a podcast in order to reach a different type of audience.
· Create a community
This helps attract potential customers who are more likely to consume this type of format and, therefore, establishes a more loyal bond.
· Additional information
Adding a podcast to a text serves to complement the content and gives it more credibility.
· Make collaborations
Listening to the opinions and experiences of experts will add value and quality to the content you offer.
· Brand identity
Brand presence on a new platform can become a benchmark in your sector.
· Good advertising performance
According to 11 studies conducted by Nielsen, listeners can better remember brands with podcast ads than with other forms of digital advertising.
· Economic format
Unlike other media, this only requires recording equipment and mastery of some audio editing tool.
Below, I explain why podcasting is a way to differentiate yourself from your competition.
Benefits of podcasts vs other types of content
Content download available at all times.
Allows the listener to do other activities while listening to your content.
Adding podcasts to your iTunes, Spotify or Ivoox profiles.
Multiple topics to share on the podcast, depending on your business.
Now that you know about this type of content, I recommend you start implementing it before it's too late. It is starting to gain presence in the digital strategy of companies and you still have time to start seeing changes.
Finally, I invite you to listen to one of the Marketing Hack Show podcasts in conjunction with NEO Magazine, where our CEO Marcelo Gutiérrez talks about what companies should ask of their marketing agencies.
