If you’re using Brevo, the Send at best time feature can help you send your email marketing campaigns at a time when your contacts are likely to engage the most.
Send at best time feature on Brevo
Pro tip: Incorporate drip campaigns in your lead nurturing strategy Chinese Overseas Africa Phone Number Data to deliver a consistent flow of relevant content that nurtures leads over time, making sure they don’t forget about your brand
7. Keep it clean and easy to read
No one has time to wade through long-winded emails. Use short sentences, bullet points, and a clear layout.
For instance, instead of a lengthy paragraph about a product feature, break it into few concise lines paired with an image or video.
try Brevo’s drag-and-drop editor to create visually appealing emails with a variety of email templates to choose from.
8. Automate your lead nurturing emails
Find a marketing automation software that’s easy to use to send your emails automatically. It not only saves time (though that’s a bonus), but it’s also a great way to generate high-quality leads.
B2B and ecommerce businesses that use marketing automation have a more streamlined workflow that guides leads easily through the sales funnel. This way, they see a more effective lead generation process than those doing things the hard way.
Brevo email automation snippet
How to write lead nurturing emails
Writing effective lead nurturing emails that connect with your audience takes thought and a clear plan. Let’s have a look at how to do it right.
1. Start with a subject line that stands out
Think about the last email you opened; what made you click? Your subject line needs to spark curiosity and feel personal.
For example, instead of something generic like “Exclusive offer inside,” try something more specific like “[first name], Here’s a solution for [specific challenge].” This kind of personalization makes the email tailor-made, not mass-sent.
2. Open with a warm intro and deliver value right away
The first few lines set the tone. Start by acknowledging their pain points or interests, and make it clear that you understand their needs.
For instance, if you’re writing to small business owners, you might say, “Finding time to manage everything can be tough — here’s an idea to make things easier.” Acknowledge their situation and let them know you’re here to help.
