This translatability has rapidly

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There are many elements to consider in intercultural marketing. If product positioning is done through global marketing, it may find different responses in different communities. This marketing segmentation resulting from geographical segmentation can easily be incorporated into intercultural marketing with product adaptation. Intercultural communication must be provided correctly so that the product can reach the desired audience.

Cross-Cultural Translatability in Global Marketing Campaigns


In global marketing campaigns, intercultural communication canada telegram data should be provided so that the product can be integrated into the society where it is marketed without experiencing culture shock. become easier with the development of translation services thanks to the widespread use of foreign language learning.

The ease of access that digital marketing has brought to the sector allows a global product to be communicated to different segments. At the same time, the specialization that digital marketing provides for the target audience also paves the way for local marketing initiatives. Culture shocks can occur with an advertisement campaign outside of where we live and can create a false perception of the product. In order to prevent this from happening, the level of translatability of the idea given while creating campaigns should be taken into consideration for brands operating globally.