Nowadays, creating video marketing is no longer exclusive to companies with large budgets, since, thanks to technological advances, video marketing has become an accessible piece that cannot be missing in your business strategy, since if implemented correctly you will be able to attract, engage and delight your customers efficiently.
Why should you create engaging videos for your business?
Did you know that adding a video to your website will increase your chances of appearing on a Google homepage by 53% ?
That's right! Posting videos on your website with the right optimizations will greatly improve the likelihood of generating domain authority , and we'll explain why below.
When uploading a video to your website or blog, it should be placed at the top , since if people take the time to watch your video, your bounce rate will be reduced and as a result, Google will interpret that your site is valuable to readers.
Likewise, most readers would rather learn something through a video than having to read the content, which is why you should grab their attention as soon as possible by placing your video at the top before your written content .
Where should you upload your videos?
We recommend that all your videos be uploaded to YouTube , as this is the second most used search engine in the world, only after Google. So, take advantage of this to create quality content that stands out from the rest and thus you can position yourself above the main search results on Google .
Tips for doing Video Marketing
Creating a video marketing strategy can seem like a daunting task if you don't have any prior experience creating videos, but don't worry, below you will learn the tips to list of barbados consumer email create a successful Video Marketing strategy :
Know your audience
Before starting your creative process, you must know who your audience is . Who are they? If you are still not sure, you can ask yourself the following questions:
Who are you targeting?
What does this audience like to do?
What are your needs and interests?
Don't make advertising videos
Think of your videos as entertainment for your audience , not as a sales tool. You can make videos about tutorials, explanations, training, among others. Take advantage of this space to delight them with content that answers their questions.
It fits with the style of the platform
If you were making a video for a TV channel, would you use the same tone for HBO, MTV, and/or ESPN? The same applies to social media , whether you plan to post your videos on Facebook, Twitter, Linkedin, etc. Your content should fit the tone of the platform.
Use keywords in your titles
Your video title should be based on how users search on Google , so they can find your video organically.
Pro TIP to position your blog
If you are creating a content strategy , we highly recommend linking your videos and related articles , this way you will maximize reach and rank in search engines faster.
