Reason 1. The habit of not immersing yourself in working on the site In many ways, this habit was carefully instilled in clients by the optimizers themselves. Why, actually, should a client understand that website promotion actually comes down to just buying link mass? On the contrary, it is necessary to convince him that the work of an SEO specialist is difficult to understand, it was necessary to create more fog around SEO so that the process of website optimization itself seemed to everyone like a shamanic dance with a tambourine.
But this could only continue as long as the links worked and the link budgets italy email list correlated with the search results. As soon as problems with this began, complaints poured in from clients, all boiling down to one thing: Today, when Yandex has excluded links from the ranking formula, and the search results for high-frequency queries are frozen by click behavioral factors, it simply makes no sense to promote a site by positions - it is almost impossible to achieve the expected result.
WE WILL PROMOTE YOUR BUSINESS Read more Reason 2. Incompetence of SEO agencies in matters of content creation The problem is that traffic promotion is impossible using classic SEO methods. This model assumes that the semantic core includes not only commercial but also informational queries, one way or another related to the site's subject matter. In order to effectively work on the spectrum of such queries, to get traffic on them, you need, by and large, serious competencies in creating professional information content that is useful to the site's target audience.
I spent the money, but where is the result?
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