3 mistakes to avoid on your e-commerce blog

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Having a blog for e-commerce is a way to stand out in an increasingly competitive market. But it is essential that the blog does not exist simply for the sake of it; it needs to function as a strategic tool.

Purchasing behavior has changed and is now heavily based on digital media – data shows that more than 90% of Brazilians do research online before making a purchase. Therefore, creating and maintaining a blog can help increase e-commerce sales .

To achieve good results, you need to avoid some mistakes. Check out today's post 3 mistakes to avoid on your e-commerce blog .

Mistake #1 Not generating quality content


It is essential that the content you publish is relevant to your overseas chinese in usa data audience, that it sparks their interest and makes them want to click, interact and make a purchase. Pay attention to the content you publish, as it will be directly linked to your brand and products.

Produce useful content for your target audience, aim to solve their problems and build relationships. For example, if your e-commerce business specializes in selling women's clothing, publish tips on how to put together looks and trends. This will generate more registrations in your database and the sales funnel will work.

Research conducted by Google showed that 51% of smartphone users have purchased from a different company or brand than they initially intended simply because the information provided was useful .

Aim to make your blog a reference on the subject, so that it achieves a good positioning in search engines, providing greater visibility and increased sales in e-commerce.

Mistake #2 Not nurturing your leads and customers
Pay attention to the maintenance of your blog. One mistake that should be avoided is not investing in regular and frequent updates. This failure gives your blog a bad reputation, due to being out of date, and a negative impression of your online store.

Invest in relationships with older customers so that they make new purchases, provide rich materials, such as e-books for download.

It is important that the classic design, focused only on conversion, is left aside and a more informative layout is developed, so that the lead does not feel coerced and feels more comfortable interacting with your content.

Mistake #3 Creating a blog that is not “findable”
There’s a saying that “the best way to find your audience is to be found by them.” So, help your audience find your e-commerce blog content.