What is Service Design?

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Service Design is a concept that encompasses many disciplines and structures that are well-known to those who already work in the Product area, such as Design Thinking and the user journey , applied to service .

After all, offering impeccable service and an incredible experience to your customers can even contribute to their engagement with your product – as well as the credibility of your brand in the market .

If you still don't know how this approach works, don't worry. Considering the importance of Service Design for the Product universe, we have prepared this article to intro portugal mobile phone number duce and explain the concept of Service Design . Here you will see:

Principles of Service Design
How important is Service Design?
What do Service Designers do?
What does Service Design Thinking mean?
Differences between Service Design and User Experience
Stages of Service Design Application
Tools used in Service Design
Role of Service Design in Product
Want to know more about the subject? Then keep reading!

What is Service Design?
elements that make up service design
Service Design is a service-oriented approach , as the name suggests. It aims to optimize processes and the quality of the service delivered to the user, considering both the elements that customers see and those they do not see.

This is a multidisciplinary strategy that works as a way to design experiences , based on mapping how your service works and what the needs of users and stakeholders are . From this, Service Design professionals can develop better experiences for people , increasing the satisfaction of those who use the service.

Service Design uses frameworks and methodologies that come from different fronts, such as Design Thinking and User Experience , to create a complete experience for customers, involving all points of contact .

Principles of Service Design
The book This is Service Design Thinking by Marc Stickdorn and Jakob Schneider is widely cited when talking about Service Design. In the book, the authors present the 5 principles of Service Design :

1. User-centered: processes and strategies developed through a Service Design approach must be fully focused on the people who use or participate in the service;
2. Co-creation: the Service Design process is collaborative and involves different experts and stakeholders in its development;
3. Sequential: the process steps must be planned, with a defined time to be carried out and following an integrated sequence of completion;
4. Transparency: people need to perceive the results of Service Design in their experience with the service, so that this process has a positive impact on customers and they can recommend the company to others;
5. Holistic: Service Design must integrate the different teams and elements involved in the process and be aligned with the company's culture, creating a fluid and consistent experience for those who use the service.
Furthermore, in designing better experiences for customers and delivering consistent results , Service Design needs to take into account the resources available in the company , such as time, money and staff, not just the needs of users.

How important is Service Design?
Service Design involves broad and complete knowledge about how the service offered by the company is organized , facilitating the identification of bottlenecks and points for improvement in the process. But this approach also brings other advantages to companies , such as:

Increased knowledge about the customer;
User experience aligned with company values;
Team engagement, alignment with stakeholders and increased productivity ;
Creating unforgettable experiences for people;
Gain credibility and competitiveness in the market, by offering a quality service that stands out from the competition;
Increased customer satisfaction;
Retention, loyalty and recommendation;
Cost reduction;
Saving time and effort.
Service Design allows for greater consistency and fluidity in the processes involved in delivering the service to users, which directly impacts their perception of your company, generating the benefits mentioned.

What do Service Designers do?
Service Designers are professionals who work on the design and development of services , mapping the user journey, the problems of these users and the points of contact between customers and the company.

These experts use different frameworks to design experiences and align with stakeholders to find the best solutions for customers.