Find out what to do to increase consumer engagement with your brand

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Consumer engagement is one of the biggest desires of companies that want to grow. They understand that the voice of their customers is very important and therefore needs to be heard.

The challenge here is to stimulate this engagement, making it increasingly natural and recurring. After all, there is no secret formula for making customers feel encouraged to interact with your company, but there are some methods, which we will teach you in today's article.

Understand what your consumer likes
The first step to increasing consumer engagement is to understand what they like. You don't have to talk only about your company on your social media , for example. Address other topics that are of interest to your audience and that are still within your market.

For example, if you work on communication for a hotel, you can (and should) mention other topics, such as tourist tours, adventure tourism, etc.

Entering your customer's universe and talking about their interests, beyond just your company, can stimulate greater engagement.

Engage in dialogue to promote consumer engagement
Another key point is to encourage dialogue. What truemoney database like Netflix do very well is to open up their social media posts to discussion among users. Posts that invite users to comment, share a story or tag friends, for example, can be essential to opening up a channel for informal conversation with your followers.

The advantage of opening up to dialogue on social media? We increase the organic reach of publications with a greater number of interactions.

The key here is to avoid making posts that are too generic. The idea is to create something creative and different that will really intrigue your audience and make them interact with what you have published.

Offer benefits when inviting them to surveys
Another way to increase consumer engagement is to offer perks when taking surveys. Discounts and freebies are a great way to encourage interaction.

Also use the strategy of giving gifts to your customer when they bring others with your recommendation. Linked to a loyalty program, this type of strategy not only engages the consumer more, but also expands your customer base.

Additionally, you can feed your CRM with these surveys, which provide important information about your audience's preferences, and offer them what they need at the right time.