Examples of Inbound and Outbound Marketing strategies

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At this point we already have the answer to the question : Inbound vs Outbound marketing? And it is: Both!

We know that there is nothing better than a good example to demonstrate what has been explained so far, so we bring not one, but two success stories of companies that have used both methodologies at the same time:

Cryospain
Cryospain is a technology company with more than 20 years of experience in the cryogenic sector. Its main activity is aimed at the development of cryogenic engineering projects at national and high school coaches email database international level and in recent years it has managed to position itself as a leader in the storage and distribution of liquefied gases.

Cryospain joins Connext after noticing a certain stagnation in its national growth and needed a push to open new avenues for expansion.

Their goal? To take Cryospain to the next level. Reactivate growth in their most in-demand products and increase sales opportunities in new business lines.

To do this, they combined an Inbound Marketing strategy with a Social Selling strategy. What did they achieve with this? They worked on an indirect approach focusing on the SEO positioning of their most representative business keywords, and with another more direct strategy, their salespeople could target companies of interest to them.




Discover the full success story!

cryospain success story

Prime Biopolymers
Prime Biopolymers is another success story of companies that have opted for a dual strategy of Inbound and Outbound Marketing . On the one hand, they opted for an inbound strategy to position the most important business keywords; and on the other hand, they worked on a Social Selling and Account Based Marketing strategy with the aim of reaching large target customer accounts.


Learn more about this success story!

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As you can see, inbound and outbound marketing do not have to be mutually exclusive and can go hand in hand. Do you want us to help you implement an inbound and outbound marketing strategy? Get in touch with our team!