Inbound Marketing techniques

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Be a reference
Become an opinion leader and be your number one prescriber. This will be your best strategy: effective and affordable. Given the highly specific nature of this sector, constantly educating our audience is essential to help them mature as the product matures, to stay up to date and to get the most out of it. In this way, we will position ourselves as experts and gain notoriety.

The most obvious way to spread our knowledge is to do so on a blog integrated into our website. In it, we can follow two lines of communication:


-Sector-specific issues: fortunately or unfortunately, the software and technology direct mail marketing for personal injury email lists sector is constantly evolving, new tools, modules and trends appear daily. Reporting on these issues will be a good strategy to position ourselves as a reliable and reference source of sector-specific information.

Alongside the blog, one of the resources that works best in marketing for software companies is the offer of premium content: guides, white papers, user manuals... Design conversion-focused landing pages to obtain the maximum profitability from your content. By offering these resources in exchange for an email, we will be able to expand our database and give our company notoriety.

And this brings us to the next step of a good strategy: email marketing. If we keep our blog updated month after month, we will be able to create newsletters with attractive content . A monthly email to our database will keep our audience alert and loyal.

This entire strategy will not only make us experts in the eyes of our potential clients, but will also position us as one of their first options when they need a related product or service.

A Demo as a hook
Hiring a software to work with is not (and should not be) a simple decision. Your client wants to know how it works, if it suits their needs and if it will meet their requirements. Offering a free trial of your software will be your best calling card. It can be limited in time or in the number of uses. If your software is worthwhile, the chances of a user purchasing the license will skyrocket after trying it out.

Sofia RTD , a real estate project management software, has a section on its website exclusively for requesting a free trial. Not only do you demonstrate the benefits of your product, you also increase your database with qualified leads.

Sofia RTD Demo



And returning to the question we posed in the title, is it so different? The answer is no. This sector is so ideal for Inbound Marketing that it seems like they are made for each other. Do you want to know more about Digital Marketing for ICT companies? Download our " IT Kit ".