The evolution of cold emailing in B2B
Email prospecting is not new. But new automated sending solutions have allowed its democratization in recent years. This technique, called “cold prospecting”, refers to getting in touch with prospects who have never interacted with you. As you will have understood, the personalization and relevance of the content are crucial to avoid being considered intrusive and therefore to improve your return rates.
As an example, here are some average good results from a cold email canada email list campaign:
Opening rate: > 70%
Response rate: > 15%
Appointment rate: > 50%
(Breakcold – stats) https:.com/fr/blog/cold-email-conversion-rate
The multi-channel approach for greater efficiency
To increase your chances of success, it is advisable to combine several communication channels, alternating contact via social networks, then by email. Several specialized outbound tools allow you to automate this multichannel approach. At Plezi, we use Lemlist, which allows for further personalization.
Example of a multi-channel campaign on Lemlist launched recently:
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