With the gradual reopening

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The other side of the coin of these data is obviously the very serious crisis in retail stores , which continues in 2022, as confirmed by an alarm launched by Confesercenti , and exposes tens of thousands of Italian stores to the risk of closure. There's no going back: an increasingly digital economy (and life) On the other hand, there is no going back. and return to normal activities, shoppers have now acquired new habits and new skills in shopping online. It is therefore likely that, while they appreciate the different opportunities and characteristics offered by shopping in physical stores, they will still maintain a multi-channel approach to the market .


As underlined by the Observatory itself, in a recent sweden telegram phone number list study on the prospects of the retail market , it is precisely the SMEs and retail stores – which, let us remember, alone represent the vast majority of Italian companies – that have the absolute need to get closer to the internet, to e-commerce and to understand all its potential. Indeed, even if the 2020 data represent a singularity in this trend of growth in online sales, the projections provided for 2022 , with a further expected growth of 20% , nevertheless confirm a shift towards e-commerce that it is no longer possible to think of somehow reversing or ignoring (and hoping that everything goes well), as a merchant could still do, for example, ten or fifteen years ago.


online sales in italySource: B2v eCommerce Observatory With the sudden increase in the level of propensity of shoppers to shop online , traditional stores have been pushed to start a digitalization process, which often, among the difficulties of the moment, has simply meant creating and nurturing a presence on social media and opening a direct messaging channel with the customer, exploiting, as appropriate, widely available tools and channels such as Instagram, Facebook or WhatsApp. Creating a company website is the first step If your business already has a social media profile or uses a messaging app to advertise a product offer or event related to the business, to collect reservations and orders, or to provide information, creating a website is the next necessary step to consolidate your online presence.