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If we think that's the case, then we would probably talk about this as cannibalization. However, the alternative hypothesis is, well, actually there could be two intents here. It might be that Google wishes to show a commercial page and an informational page on this SERP, and it so happens that the second best commercial page is Moz's and the best informational page is also Moz's. We've heard Google talk in recent years or representatives of Google talk in recent years about having positions on search results that are sort of reserved for certain kinds of results, that might be reserved for an informational result or something like that.

So this doesn't necessarily mean there's cannibalization. So we're going to austria phone number library talk a little bit later on about how we might sort of disambiguate a situation like this. Classic cannibalization First, though, let's talk about the classic case. So the classic, really clear-cut, really obvious case of cannibalization is where you see a graph like this one. Hand drawn graph showing ranking consequences of cannibalization. So this is the kind of graph you would see a lot of rank tracking software.

going along the bottom axis. Then we've got rank, and we obviously want to be as high as possible and close to position one. Then we see the two URLS, which are color-coded, and are green and red here. When one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they sort of supplant each other in the SERP.