Is your content still relevant?

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Why - Who - How
Jodi Harris, Director of Content Strategy at Informa Connect , says that the foundation of a successful content strategy is these three pillars :

Why - the marketing and business goals you want to achieve and the reason for creating content as opposed to other marketing techniques.
Who – the people you want to serve: who they are, what they need, and how they behave at different stages of the customer journey.
How - the unique mission or brand story, what sets your content apart from others.
Source: Jodi Harris, " The 3 Strategic Pillars Behind Every Winning Content Strategy ".

How to do a content audit using 6 questions
Audits take a lot of time, but they are very list of sweden consumer email important if you want to find out what state your web content is in and whether it is meeting the goals it was intended to achieve.

Before you even start the audit itself, check what audience you are targeting and what your conversion goals are .

Go through your blog posts and check the links in their text. Consider whether the content of some of the posts needs updating. Do they still have something to say to your audience, or are they outdated and unhelpful, and therefore unnecessary?

2. How much traffic do your posts get?
Find out how many people view your articles and how long they stay on the page.