Retargeting that supports your prospects throughout their journey

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For whom? For advanced marketers.

Objective: to move leads forward in the purchasing journey.

Strategy : Create 3 campaigns, one for each stage of the sales cycle (Discovery – Evaluation – Purchase).

For each campaign:

Drive leads from your marketing tool into custom audiences.
Choose and share content adapted to each usa email list phase: the further your leads advance in the sales cycle, the more you can talk about your product and reassure them! Be careful with overly salesy speeches from the Discovery phase.
Target : your basic leads, quite simply.

Platform : Depending on the journey of your leads. An example? If they are in the Discovery phase, choose Facebook. For prospects in Evaluation or Purchase, choose LinkedIn.

Budget : Between 600 and 1000 euros / month




Best practices for retargeting
Once launched, campaigns can be enhanced with new content and duplicated across channels. All you need to do is increase your budget accordingly and refine your targeting. Here are some best practices before taking action: