Lily demonstrates the massive changes that have

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A touch of expertise can make a ton of difference in a local context Many speakers at MozCon consult with large enterprise clients and are always having to look hard for tactics that can set brands apart in ultra-competitive markets. The great news for local businesses and their agencies is that our markets are, by nature, limited to local geography, meaning that nifty tactics can provide enormous wins for us within a set city or region! Check out Joyce Collardé’s side-by-side comparison of a client on the left using video schema markup vs.

a brand on the right without schema. Imagine how your local business can command armenia phone number library more screen space, with just a touch of technical know-how: Example of schema mark-up vs no schema mark-up in Google search results. She also has a ton of great tips for B2B models, many of which are, of course, local! Meanwhile, Lily Ray’s phenomenal presentation is a must-watch for any local business in an industry that has a direct impact on people’s lives and finances (think doctors, dentists, financial advisors, etc.

taken place in organic search engine results since Google’s 2018 “Medic” update, favoring brands that meet Google’s criteria for expertise, authoritativeness, and trustworthiness (E-A-T). If your business is in a your-money-or-your-life (YMYL) category, learning to bake E-A-T into your content and marketing strategies can give you a significant lift in your local market. Rob Ousbey mentions a favorite tool of mine for finding local linktations: Link Intersect. Then he turns this idea on its head with a new Moz alpha experiment called Topical Link Finder to help you find topically-relevant link opportunities for keywords your competitors are ranking for.