Restarting the strategy in Yandex.Direct

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In this case, the indicators are inevitably recalculated: the system needs to re-forecast and select the best rates. New data is more important for Yandex.Direct than previously accumulated statistics, which are reset to zero if the strategy has not worked for more than 28 calendar days before the change.

A restart is performed if:

strategy settings have changed;

the transition to manual bid afghanistan mobile phone numbers database management has been made;

campaign starts after stopping;

the account was replenished with a zero balance;

Ad display has been suspended by site monitoring;

the account was converted to the payment currency;

geographic targeting settings have changed;

The time targeting settings have changed (including the choice of impressions on holidays).

And, although the internal mechanisms are aimed at quickly establishing work after the restart, the system will still need some time to build a new forecast. Therefore, some excess of the budget on a particular day is not excluded.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
A competent choice of strategy in Yandex.Direct allows you to achieve your goals (increase traffic, raise sales, etc.) and stay within your budget. The main thing is to approach the choice responsibly and clearly understand what tasks your advertising campaign should solve.