Uses his technical or programming skills

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Can convince others of the correctness of their actions
They can convince internal teams and clients to do what they recommend based on their analysis. This is done, for example, through interviews, consultations, case studies, etc. They must be able to explain things in their field clearly and convincingly and also write about them in a comprehensible way. They describe more complex topics in such a way that even people who are not familiar with SEO can understand them and make appropriate decisions.

It comes with recommendations regarding website uk email list loading speed, lazy loading, server-side redirects, use of structured data and basic HTML tags, etc.

SEO specialist - technical skills

Takes care of developing quality content for websites
He draws inspiration for his content from the Search Quality Rating Guidelines , which Google first published in full in November 2015 (previous version: 16. 5. 2019, latest update: 5. 12. 2019). These are guidelines for human evaluators , who are supposed to judge pages primarily according to the purpose for which they were created. He pays attention to the values ​​hidden in the acronym EAT ( Expertise / Authoritativeness / Trustworthiness ) . He creates content that is useful, inspiring, and thinks about his audience.

Does not underestimate link building (building backlinks)
An SEO specialist knows how important not only external link building is , but also internal link building , which helps visitors navigate the website and leads them to relevant pages that are related to the content they are looking for.