Indeed, this variable will notably determine the referencing of the site, and to the extent that your inbound marketing strategy must lead you to design your site as a sales funnel , the more Internet users you have at the entrance, the better your chances of increasing the number of customers.
That being said, while having a large number of visits is a sine qua non condition for success, it is not enough to guarantee an increase in your sales.
To do this, you will also need to ensure that you increase the conversion rate, in other words the effectiveness of the funnel mentioned above.
You must now be wondering about the different methods for converting kuwait phone number library visits into leads, and this is precisely the subject of this article, through 6 major tips.
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1 – Make sure the “basic” elements of your site are solid.
From experience, we often see that, in their quest to increase the number of customers, many companies act in haste and neglect a few basic but oh so important checks.
So, before even wondering how to attract new customers through your site, several checks appear essential. It is then advisable to ensure that the loading times are satisfactory, that the home page is optimized in terms of content, presentation, and SEO, then use tools such as Pingdom or Woorank to put your site to the test.
Several statistical studies show that Internet users are particularly sensitive to the speed of a site, as well as to the overall presentation of the home page.
If one of these two key elements disappoints them, there is a strong chance that they will leave the company's website and go to a competitor's. To give you a concrete idea, it is commonly accepted that a page should not take more than 4 seconds to appear on the screen.